Empowering Excellence

The Story of Brands Foundation

Brands Foundation, a leading, authoritative, and independent, non-profit national organization specializing in brand authorization in Pakistan, firmly recognizes the significance of assessing brand performance, market positioning, and striving for improvement. In today’s strongly competitive market, it is crucial for companies to continuously evaluate their brand initiatives.

To this end, Brands Foundation provides a diverse array of tools and strategies to aid businesses in measuring the efficacy of their branding endeavors.

Their primary objective is to facilitate Pakistani brands in establishing a strong and impactful brand identity, fostering meaningful connections with their desired audience, and differentiating themselves from rival competitors.

Vision

Shaping Tomorrow: Envisioning Pakistan’s Brand Revolution

To articulate “Brands Foundation” as the most credible platform that provides proficient services for brand market research, knowledge coaching for brand development, IPR protection, and creating mindset for brand empowerment economy and endeavor for the branding standards in Pakistan.

Mission

Fostering Excellence and Innovation in Pakistan's Brand Landscape

Brands Foundation is dedicated to the promotion of brand excellence through creating brand culture and application of branding standards in Pakistan. It is also part of our mission to establish the most coveted world’s first Brands University in Pakistan.

Dynamic Brand Advancement Services

Our Focus & Core Competences

01

Exhibition and Forum Organization

National and international events for brand promotion and strategic development discussions.
02

Resource and Technology Provision

Providing global resources, expertise, and technology to enhance competitive market presence.
03

Brand Protection and IP Rights

Analyzing IP status and advising on actions for brand equity protection and market standing.
04

Market Fairness and Anti-Counterfeiting

Ensuring economic interests through monitoring and action against counterfeit and non-compliant products.

Elevating Excellence, Inspiring Innovation

The Distinctions of Brands Foundation

WIPO

The Brands Foundation which acts as the organizer of the gigantic activity of Brands Award is the only organization in the history of Pakistan to have been honored with the "Accredited Permanent Observer Status" at WIPO, the specialized agency of the United Nations.

ISO

Brands Foundation is the the first organisation in its area of services in Pakistan to have the ISO certification 20121:2012 meant for the Event Sustainability Management System alongside having ISO 9001:2015 certification.

EFQM

Brands Foundation, distinguished by its EFQM certification, exemplifies excellence in organizational management, ensuring high standards of performance, innovation, and sustainable practices to deliver exceptional value and impact.

Impact by the Numbers: Our Journey

Celebrating Achievements, Partnerships,
and Growth

12 Since 2007

Awards Distribution Ceremonies

1895

Brands Awarded

5840

Brands Evaluated

12

Publications

About Us